Altezza Sales Insights

Stay ahead in the sales game with our latest strategies, tips, and industry trends. Explore our articles for actionable advice to elevate your sales approach and drive results.

Craig Johnson 11/10/25 Craig Johnson 11/10/25

The 3 Hidden Bottlenecks That Doom Sales Hires

If you’ve tried to hire a salesperson and it didn’t work out, you’re not alone.

We’ve talked to dozens of founders who made the same leap. You’re stretched thin, revenue’s growing, and it feels like the right time to bring in someone to “own sales.” So you write the job description, run the interviews, and believe you found a great fit.

And then… nothing. No sales. And an expensive salary to pay. Several months later, you’re wondering if you made a huge mistake.

Kevin McMillan 7/9/25 Kevin McMillan 7/9/25

The Right Person and the Right Plan

Hiring a salesperson shouldn’t feel like gambling. But too often, that’s exactly how it goes. You spend weeks interviewing, you finally make a hire, and then… you wait. You wait for them to get up to speed. You wait for them to “figure it out.” You wait for results while trying to squeeze in enough training between everything else on your plate.

Kevin McMillan 7/2/25 Kevin McMillan 7/2/25

The Advantage of a Fractional Mindset

With a full-time employee, there is an unspoken permission to be inefficient. You know they’re available forty hours a week, so training often gets pushed. You think, I’ll get to it when I have time, but of course as a founder, you rarely do. Important onboarding moments get delayed, diluted, or skipped entirely because the time always feels available…until it isn’t.

Kevin McMillan 8/16/24 Kevin McMillan 8/16/24

The Accidental Growth Lid

A business owner creates an Accidental Growth Lid when they won't let go of the sales function in their business. This is an all-too-common entrepreneurial mistake. It not only affects the growth and valuation of their business, it often creates some personal challenges as well.

I have had far too many conversations with business owners about their lack of margin and time for the things and people they love. There is a lot of frustration about it to be sure. However, most entrepreneurs I've talked to simply consider it an acceptable cost of building a new business.

Kevin McMillan 8/15/24 Kevin McMillan 8/15/24

Sales Team Selection

A seasoned sales professional (me) was once asked, “Why are you so successful at sales?”

The question, coming from the President, and Co-Founder of the company that had employed me for five years caught me off-guard. I hadn’t really given it much thought. I had been in sales for most of my life, and to me, just did what came naturally.