Altezza Sales Insights

Stay ahead in the sales game with our latest strategies, tips, and industry trends. Explore our articles for actionable advice to elevate your sales approach and drive results.

Craig Johnson 12/22/25 Craig Johnson 12/22/25

Bottleneck #3 – The 3 Hidden Bottlenecks That Doom Sales Hires

Bottleneck #3: I Know I Need Sales Reps, But I Don’t Know How to Lead Them

At a certain point, every founder reaches this crossroads. You’ve built something real, customers are buying, referrals are coming in, and your calendar is booked with sales calls you barely have time to run.

Revenue is growing, but the weight of it is growing, too.

You know it’s time to step out of being the primary salesperson because you can’t do it all anymore. You need a system and a way to hand off sales without watching it unravel.

But while it’s clear that someone needs to take sales off your plate, the part that’s less clear is how to lead them once they’re in the role. You’ve never had to train someone on your process, because, up to this point, you’ve never really had a process.

It’s all been instinct—conversations, gut feeling, a few proven responses you’ve picked up along the way. You know what works. You just don’t know how to explain it.

Kevin McMillan 6/26/25 Kevin McMillan 6/26/25

How Fractional Sales Reps Stay Aligned Without Stealing Your Time

You know you need help with sales, but the last thing you want is another direct report to manage.

You barely have time to manage your own calendar. But, you need to scale the sales process and step away from it so you can fully step into the owner role.

Guest User 1/8/25 Guest User 1/8/25

Rainmaking vs. Sales: Breaking Free From The SeeSaw Syndrome

Are you caught in the relentless grind of chasing new business today while scrambling to forge tomorrow's opportunities? This exhausting cycle—let's call it the "seesaw syndrome"—doesn't just drain energy; it creates a lid on your business's growth trajectory.

Kevin McMillan 8/21/24 Kevin McMillan 8/21/24

Two Lenses of Sales Success: Platform vs People

On the exciting path to ramping up sales, small business owners like us often hit a fork in the road that can really make us scratch our heads: Do we lay down the groundwork and build a strong sales infrastructure first, or jump straight into the action by hiring a savvy sales pro who can land deals and help build that foundation along the way? This decision might look like a no-brainer at first glance, but let me tell you, it's anything but simple. It's one of those big decisions that not only sets the immediate direction for our ventures but also shapes the way we grow and connect with our customers down the line.