Bottleneck #3: I Know I Need Sales Reps, But I Don’t Know How to Lead Them

At a certain point, every founder reaches this crossroads. You’ve built something real, customers are buying, referrals are coming in, and your calendar is booked with sales calls you barely have time to run. 

Revenue is growing, but the weight of it is growing, too.

You know it’s time to step out of being the primary salesperson because you can’t do it all anymore. You need a system and a way to hand off sales without watching it unravel.

But while it’s clear that someone needs to take sales off your plate, the part that’s less clear is how to lead them once they’re in the role. You’ve never had to train someone on your process, because, up to this point, you’ve never really had a process. 

It’s all been instinct—conversations, gut feeling, a few proven responses you’ve picked up along the way. You know what works. You just don’t know how to explain it.