Altezza Sales Insights

Stay ahead in the sales game with our latest strategies, tips, and industry trends. Explore our articles for actionable advice to elevate your sales approach and drive results.

Craig Johnson 11/24/25 Craig Johnson 11/24/25

Bottleneck #1 – The 3 Hidden Bottlenecks That Doom Sales Hires

Bottleneck #1: Is 40 Hours per Month Really Enough?

This is one of the first questions we hear from founders considering fractional sales help: “Is 40 hours enough? How can someone part-time possibly drive real results?”

It’s a fair question, especially if your mental model of a high-performing salesperson is someone hustling from sunup to sundown, glued to their CRM, pounding the phones, and making magic happen. But the reality is most full-time salespeople only spend about 10–15 hours a week on actual sales activity.

Craig Johnson 11/10/25 Craig Johnson 11/10/25

The 3 Hidden Bottlenecks That Doom Sales Hires

If you’ve tried to hire a salesperson and it didn’t work out, you’re not alone.

We’ve talked to dozens of founders who made the same leap. You’re stretched thin, revenue’s growing, and it feels like the right time to bring in someone to “own sales.” So you write the job description, run the interviews, and believe you found a great fit.

And then… nothing. No sales. And an expensive salary to pay. Several months later, you’re wondering if you made a huge mistake.

Kevin McMillan 7/9/25 Kevin McMillan 7/9/25

The Right Person and the Right Plan

Hiring a salesperson shouldn’t feel like gambling. But too often, that’s exactly how it goes. You spend weeks interviewing, you finally make a hire, and then… you wait. You wait for them to get up to speed. You wait for them to “figure it out.” You wait for results while trying to squeeze in enough training between everything else on your plate.

Kevin McMillan 7/2/25 Kevin McMillan 7/2/25

The Advantage of a Fractional Mindset

With a full-time employee, there is an unspoken permission to be inefficient. You know they’re available forty hours a week, so training often gets pushed. You think, I’ll get to it when I have time, but of course as a founder, you rarely do. Important onboarding moments get delayed, diluted, or skipped entirely because the time always feels available…until it isn’t.

Kevin McMillan 6/26/25 Kevin McMillan 6/26/25

How Fractional Sales Reps Stay Aligned Without Stealing Your Time

You know you need help with sales, but the last thing you want is another direct report to manage.

You barely have time to manage your own calendar. But, you need to scale the sales process and step away from it so you can fully step into the owner role.