Bottleneck #3 – The 3 Hidden Bottlenecks That Doom Sales Hires
Bottleneck #3: I Know I Need Sales Reps, But I Don’t Know How to Lead Them
At a certain point, every founder reaches this crossroads. You’ve built something real, customers are buying, referrals are coming in, and your calendar is booked with sales calls you barely have time to run.
Revenue is growing, but the weight of it is growing, too.
You know it’s time to step out of being the primary salesperson because you can’t do it all anymore. You need a system and a way to hand off sales without watching it unravel.
But while it’s clear that someone needs to take sales off your plate, the part that’s less clear is how to lead them once they’re in the role. You’ve never had to train someone on your process, because, up to this point, you’ve never really had a process.
It’s all been instinct—conversations, gut feeling, a few proven responses you’ve picked up along the way. You know what works. You just don’t know how to explain it.
Intuition Isn’t Scalable
We know how difficult it can be to create structure from something you’ve always done intuitively. And more importantly, you don’t have hours each week to sit someone down and walk them through every nuance of how you sell, why it works, and what to do when it doesn’t.
And so the bottleneck persists. Because the idea of training someone in the way you sell adds more to your already overloaded schedule and feels like a step backward.
This is exactly where we meet many of our clients. They’re past the early-stage scrappy hustle. They’ve crossed the million-dollar mark and proven there’s a market. But they haven’t yet built a sales system that can operate without them at the center.
What they need isn’t more pressure or more meetings, they need a way to multiply their impact without multiplying their workload.
Stop Hiring People Who Need Your Oversight
At Altezza, we don’t offer our clients junior reps who need hand-holding or daily coaching.
They don’t need scripts or ride-alongs. They don’t need a lot of time on your calendar. What they need is context: your positioning, your market, and your tone. Once they have that, they can execute.
The founders we work with want confidence that the person taking over sales can maintain momentum and preserve the integrity of the customer experience. They want a system that scales what they’ve built, not dilutes it. And they want to do it in a way that doesn’t require burning another several hours a week on oversight.
Instead of dragging you into weekly training calls or expecting you to have every SOP documented, we build a light-touch rhythm around your availability.
One check-in a week. A structured feedback loop. Clear reporting. And the rest? That’s on us. We help install the visibility systems that let you stay informed without being pulled into operational quicksand.
You Don’t Need to Know Everything to Take the Next Step
You don’t need a perfect CRM. You don’t need a 40-page playbook or a polished onboarding process. And you definitely don’t need to pause everything to figure it all out before taking the next step.
What you need is a partner who knows how to extract the sales instincts that already live in your head and turn them into a process an experienced sales professional can run with.
At Altezza, we help founders codify what’s working, cut what’s not, and install experienced sales professionals who can execute without needing constant oversight. We build the rhythm, the reporting, and the feedback loop with you, so you can stay focused on the parts of the business only you can lead, without losing visibility or momentum in your sales.
You don’t have to do it all. You just have to stop doing it alone.
Ready to Build a Sales Function That Actually Works?
If you’ve made it this far, chances are you’re already carrying the weight of one—or all—of these bottlenecks.
Maybe you’ve been holding off on hiring because you’re not convinced 40 hours a month is enough to make a real dent in your revenue. Maybe you’ve tried to hire sales reps in the past, and it backfired. Or maybe you’ve built a solid business, but now you’re the bottleneck and you’re not sure how to step out of sales without losing momentum.
You’re not alone. And more importantly, you’re not stuck.
At Altezza, we work with founders and growth-stage teams who are ready to get sales right. We embed experienced, fractional sales professionals into your business and build a lean, proven system around them, one that aligns with your brand, your values, and your market.
If you’re ready to take the next step, we’re ready to walk with you. Book a call here to explore what the right sales solution looks like for your business.
